Zepto, a fast-commerce startup, is facing extreme backlash after employees exposed its alleged toxic work culture on social media. Reports include excessive 14-hour workdays, poor leadership, unethical business practices, and exploitation of employees. Accusations include dark patterns in customer pricing, data security lapses, and fraudulent PR tactics. Employees reveal a lack of work-life balance, health concerns, and an environment prioritizing growth over ethics and well-being. Social media has amplified calls for accountability, which tarnished the reputation of Zepto. As startups increasingly prioritize rapid expansion, Zepto’s case underscores the need for sustainable practices, ethical leadership, and employee-centered policies to avoid long-term damage to trust and morale.