In fact, the difference in box office success between “Badass Ravi Kumar” and “All We Imagine as Light” explains how Indian cinema has complex audience preference dynamics. Though “Badass Ravi Kumar” was considered a “cringe fest” with no logic or proper story, it managed to create commercial success. This is due to good marketing, the power of the star cast, genre appeal, cultural preferences, and the amplification of its reach on social media. On the other hand, “All We Imagine as Light,” despite the great reviews and recognition it received abroad, was unable to bring home a mass audience, which might be due to the fact that the movie was a subtle film and there wasn’t much promotion done within India. This article delves into these aspects to provide a comprehensive understanding of this phenomenon.