Samsung’s Neo QLED display, which is something that the Frame TV attempts to bring art together with technology with an effort for a better quality image and function. Still, even though this is a product of revolutionary design, the users experienced re-occurring hardware as well as software issues including faults in the screen, firmware bugs, and outages of the power. Aside from this, customer services as well as redemptions with regard to warranties are not the best. Since Samsung has upgraded its software and brought newer versions into the market for the quality of The Frame TV, its reputation is at risk because of lower sales and lack of trust in the market. Thus, Samsung should rely on dependability, good customer service, and appropriate communication to win the confidence of the customers’ eyes again.