Maha Kumbh Mela is one of the world’s largest religious congregations; it has emerged as a hub for experimental marketing and business strategies. E-commerce platforms such as Blinkit and Zepto are coming up with temporary stalls that cater to the requirements of millions of pilgrims, offering products and services for the pilgrims to enhance their experiences. The article deliberates on the strategic importance of this initiative by Blinkit, the variety of offerings, and logistics involved. It also takes into consideration other brands’ participation such as Coca-Cola, ITC, and Dettol, along with how this trend is picking up due to such events as tools for marketing and sales. The article further explains the cultural and religious situation in India through changing nature of e-commerce.