India Prime minister Narendra Modi has had an official email address, which he has personalised and started to use in both party and general communications with the masses: narendramodi.bjp.zohomail.in. The gorgeous statement was issued through a short yet effective late-night social media post, which bypasses the official domain of the National Informatics Centre (NIC) traditionally among the senior government officials, and mirrors the pattern of other major Union Ministers to swap their domain in recent times. This is being seen not only as an indication of the valuation of the Chennai-based software giant Zoho, but as an action that is meant to significantly speed up the move by the government to be technologically self-reliant and decrease the dependency on the state or foreign based technology platforms.
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The move to the already existing system of government digital ecosystem to a commercial Indian one implies a radical policy change where advertising a successful homegrown product becomes a priority in place of consistency of the NIC domain. Although the official government email of the Prime Minister will be dissociated with the confidential mail, the fact that the Zoho Mail ID is being adopted by the party and the citizens immediately raises the status of the home-made platform. It is an efficient way of turning Zoho into a successful privately owned enterprise into a nationally approved digital asset, which will give the company an immeasurable advantage in terms of credibility and visibility in the local and international markets.
This turning point is in the midst of a time when the world is facing excessive trade demands and a new focus on Atmanirbhar Bharat. It is an unmistakably calculated step meant to send a powerful message to foreign technology giants as well as the domestic end consumers: the government is deadly committed to developing a health digital ecosystem that can compete with the rest of the world. The calculated timing is also fast to be observed by political analysts, and it is based on the momentum provided by other Cabinet Ministers taking up Zoho and using its various productivity tools. This group movement actually puts a challenge to the deep-rooted reliance on US-based software to handle critical communications and the Prime Minister is at the head of a significant national technological transformation that could ultimately result in whole wings of the government shifting to Indian-based software solutions.
The fact that even the slight alteration of the practical detail is accompanied by the creation of the new email address is enormous psychologically. It represents a new dawn of the digital, traditionally cumbersome, structure of the Indian government and it represents the dawn of the age when even the most elite of the political communication will see national tech firms being centre-stage and explicitly approved.
In this video, you can hear about the campaign of indigenous digital solutions in the government: [Union Home Minister Amit Shah Switches to Zoho Mail in Mega ‘Swadeshi’ Move]. The video talks about how a move towards technological self-reliance saw senior government officials shift to the Zoho Mail platform.
