Following the viral video of Janhvi Kapoor and Jr NTR that saw an AI-morphed video based on their hit song Chuttamalle, many celebrities expressed their opinion.
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The edited video has faced criticism across the film industry with stars demanding action against the creators and distributors of such content. Jr NTR was among the first to condemn the video and said he would move legal action against it. Following him, Chiranjeevi, Vijay Deverakonda, Khushbu Sundar and Yami Gautam also raised their voice against the wrong use of artificial intelligence. (indianexpress.com)
The debate has also prompted Janhvi herself to speak up about consent, privacy, and the rise of “deepfakes” of women.
What Happened With The Chuttamalle Video?
The video features clips from Chuttamalle, the song from 2024 Telugu film Devara: Part 1 starring Janhvi Kapoor and Jr NTR.
The initial song is a romantic track from the movie The viral one however was artificially edited with the assistance of AI to include Janhvi within the erotic section, which was not part of the song or her performance in any way.
The edited video went viral on social media, including X. The people responsible for creating the video have not been named. (indianexpress.com)
The event is being characterized as yet another illustration of how AI can be exploited to generate authentic-looking but entirely fabricated media using actual individuals.
Jr NTR Threatens to Sue
Jr NTR who had shared the original Chuttamalle sequence with Janhvi bashed the fake video.
The actor used very strong language to describe the material and said that those who make and spread it will be taken to court.
He also urged the public to refrain from viewing, downloading and circulating the content.
On AI, Jr NTR said the government at the Centre and in the States should take a stricter stand to prevent its abuse as this is being increasingly used to target women through false information. (indianexpress.com)
He said as much to the furore this caused.
Chiranjeevi Calls For Industry Support
Veteran actor Chiranjeevi also expressed his anger over the incident.
On X, he said the AI-produced videos of women were horrendous. “Disturbed by the incident of AI-produced morphed videos of women. I consider it most barbaric, shameful & totally unacceptable,” he said.
Chiranjeevi also expressed that whoever produce the content and spread it for commercial purposes or on purpose should be made punishable by law.
Even more, he suggested a united stand from the Telugu film industry.
I will bring the problem to the notice of the Telugu Film Chamber, Producers’ Council, its associated organisations etc and propose a committee and support cell, he said. If such a mechanism is set up, it will work with the cybercrime wing of the police to assist the women or victims, get videos removed and file complaints. (timesofindia.indiatimes.com)
He pleaded with people to not forward the video and continue to condemn it and forward it to cybercrime cell and social media platforms. (indianexpress.com)
Vijay Deverakonda Discusses Perception of It Being ‘Digital Version Of Sexual Assault’
The other ‘voice’ that expressed itself was actor Vijay Deverakonda.
Vijay has now condemned the people who created the fake video and has blamed AI for the usage of this.
He referred to the attack as “digital sexual assault” and argued that the law should take a hard line on such attacks.
And he wondered how society had come to a place where people found it amusing to digitally humiliate another individual.
Vijay also backed the demand for prosecution and added that he was with those seeking to deter the abuse of AI. (indianexpress.com)
His statement centered on a broader issue about the technology: AI itself is not a threat, the ways in which humans are using it are.
Khushbu Sundar Supports Janhvi
Actor and politician Khushbu Sundar also endorsed Janhvi Kapoor.
“Crime meted out to a woman by another woman is one of the cruelest and most shameful crimes committed and women should not keep mum when they see another woman being digitally harassed or humiliated,” Khushbu said.
She said sexually offbeat content doesn’t have to be ignored as a joke or seen as typical online fun.
Khushbu additionally demanded accountability for individuals who intentionally produce, distribute, promote or intentionally amplify such content.
Her message was very about a sense of dignity and consent as the actor said a woman’s body should never be something that is content for the internet or like entertainment. (timesofindia.indiatimes.com)
Yami Gautam Raises Another Concern
Actor Yami Gautam further opened up on AI manipulation,…
As the furor gathered steam, she issued a plea asking everyone and media companies to refrain from editing and over-processing her images with the use of artificial intelligence.
The statement shifted the conversation beyond sexually explicit deepfakes.
AI can modify a person’s face in photos, videos and other media, playing havoc with photos and videos and leading to questions about who owns and how a person’s face can be used. (abplive.com)
Janhvi Kapoor Speaks About Consent
Janhvi Kapoor’s reaction to the trolling above.
She posted on her Instagram Stories that it “goes against everything that I stand for” to see “women’s image used to sexualise them and to distribute fabricated material without their consent”.
She linked the matter to a broader women’s issue: “The point is bigger than one video, or one woman.”
Janhvi also shared her thoughts about the notion of consent in our daily lives, explaining that a woman’s outfit, past choices, or previous consent do not give anyone the right to cross her boundary at a later time.
She added that women deserve choices over what they want to do to their bodies, images and space. (mid-day.com)
The actor added that it’s not only physical safety at stake, but the increased risk of digital manipulation, which can occur without the victim’s knowledge.
Janhvi Thanks Those Who Supported Her
Also Read – Abundant Blessings: Jahnvi Gets Emotional As She Thanks Jr NTR For Being Heroic In Open Letter On Birth Anniversary: ‘Your Grandfather’ Under different circumstances, the film’s future and release plans would have been decided at the event. However, since all eight leading actors of the film attended, a few additional film-related questions were asked.
If a person with a significant number of followers advocates for an issue which has not directly impacted them, this can send a powerful message for women to hear, she added.
She also appreciated Chiranjeevi, Vijay Deverakonda and Khushbu Sundar for talking about the incident and urging for action. (mid-day.com)
For fans, her statement has made the debate more personal. Instead of celebrity gossip, questions are now being asked about consent, online harassment and the use of AI to create fake pornographic images.
Why Is The Incident Causing Such A Discourse?
The controversy is not limited to Chuttamalle.
Indian actors’ faces have been used more often on the internet in the form of AI-generated images and videos, the tool enabling most to generate such visuals on the cheap or free using images or existing footage.
The biggest problem is this content can go much faster than it can be removed.
Although an original upload of a video may be taken down, the same can be uploaded to another account or platform. This is one of the reasons why Chiranjeevi demanded a special cell with the film industry and cyber crime department. (indianexpress.com)
The Original Chuttamalle Song
Chuttamalle is the song from Devara: Part 1 which features Jr NTR and Janhvi Kapoor.
It was released after the film and is one of the highlight talks of the film’s music.
The music for this song was scored by Anirudh Ravichander with vocals by Shilpa Rao. Besides the Hindi version, the song was made available in several Indian languages.
