Microsoft Looks to Windows 12 to Regain User Trust Lost with Windows 11

Microsoft Looks to Windows 12

Microsoft is expected to release Windows 12, the next-generation operating system, by the end of 2025. With all the feedback gathered from Windows 11, Windows 12 will bring much more improvements in deep integration of artificial intelligence (AI) to improve user experience and productivity. AI-driven features will help users with file organization, system optimization, and personalized suggestions. A major innovation to be represented will be the modular design of a “Core PC,” which tries to provide a more flexible, secure, and efficient system with faster update times and superior hardware scalability. Windows 12 will also build upon the new user interface offered by Windows 11, creating more customization choices, an optimized File Explorer, and an even better taskbar. These updates, on one hand, will address criticisms from Windows 11, for instance: the high system requirements and the mandatory Microsoft account setup, concentrated on more compatibility and more user-centric features of the product. Therefore, Windows 12 would better embrace various technological advancements that change user preferences, be it competitive demand or increased adoption.

Meta Plans to Launch Ray Ban Zen 2 Glasses Unveiled by Mark Zuckerberg

Meta Plans to Launch Ray Ban Zen 2 Glasses

Meta has just entered the market of smart glasses with its technology partner Ray-Ban. Having presented the first version of smart glasses, called Ray-Ban Stories, back in 2021, this time around in 2023, the company can introduce to the public the upgraded version that will feature an improved camera, better audio, and connectivity to Meta’s AI assistant. These came to the market with tremendous commercial success, selling over 1 million units in 2024. The third version by Meta, probably called “Zen 2,” will probably have even more refined features, like an inbuilt display for notifications, enhanced AI processing, and increased battery life. Mark Zuckerberg’s dream of a time when smart glasses might eventually replace smartphones could come true in these glasses. With all the wearable tech market leader being Meta, and next-generation smart glasses poised to revolutionize our interactions in the digital space as well as with technology around us, concern about privacy will always be a relevant issue-the question is the importance of those issues in camera-related and data-security aspects.

Yami Gautam and Pratik Gandhi Set New Comedy-Action Standards with Dhoom Dhaam’s Unique Concept

Yami Gautam and Pratik Gandhi Set New Comedy-Action Standards with Dhoom Dhaam's

Dhoom Dhaam is the Bollywood film of Yami Gautam and Pratik Gandhi, coming on Netflix on 14th February 2025. It is a romance comedy action movie that takes us into newly wed Koyal, played by Yami Gautam, and Veer, portrayed by Pratik Gandhi, and how their honeymoon night turned haywire when a man named Charlie for whom the goons were searching turns up on the couple. The movie by Rishab Seth directed and produced by Aditya Dhar, Lokesh Dhar, and Jyoti Deshpande has showcased the wonderful transformation of Yami Gautam from being a shy bride to an aggressive action heroine, as commendable from the fan base. The trailer has been causing much hype and captured the attention of the audience by the young on-screen chemistry of Yami and Pratik. With such a different script and energetic performances, Dhoom Dhaam will surely be the perfect Valentine’s Day movie watch with thrilling and fun experiences for the audience.

Modi Government Might Team Up with Jio to Challenge Chinese DeepSeek

Modi Government Might Team Up with Jio to Challenge Chinese DeepSeek

India is building its sovereign Artificial Intelligence model. The initiative has reportedly been government-backed and comes with a budget of ₹30-40 crore. That aligns well with the greater vision India shares to reach complete digital sovereignty, thus wean off dependency on foreign AI models such as DeepSeek, an AI system of China and US-based AI models. National security, economic development, and privacy of data form the important rationale for the sovereignty of an AI system. Speculation of a supposed collaboration between the Modi government and Jio in using the latter’s digital infrastructure towards AI progress continues. India has already started some sort of innovation by initiating AI in the country, like the IndiaAI Mission, and public-private partnerships. Some issues have arisen, such as funding, talent retention, and infrastructural limitations. It is believed that a good AI strategy can eventually make India one of the biggest technology leaders in the world, further bringing innovation and more jobs. The cooperation with Jio is still unofficial, but there is a clear intent to focus on AI to further make sure that India’s technological future will be secured through Modi.

Deva Movie Review Shahid Kapoor’s Brilliance Makes This Action Thriller Unforgettable

Deva Movie Review Shahid Kapoor's

Directed by Rosshan Andrrews, the movie “Deva” is an intense action thriller with Shahid Kapoor essaying the lead role of an aggressive and smart police officer who is rebellious. The storyline revolves around an investigation led by Deva of a high-profile case while gradually unfolding a very complicated web of deceit, involving his personal troubles. Kapoors received accolades for depth, intensity, and authenticity in his work, especially the physical transformation that added to the action sequences. It has a great cast with Pooja Hegde, Pavail Gulati, and Kubbra Sait, and cinematography, pacing, and choreography are superb. “Deva” will be new as a standard for an action drama film in Bollywood as this film will score 4.5 stars.

Meet the Brain Behind the Jaipur Literature Festival William Dalrymple

Meet the Brain Behind the Jaipur Literature Festival William Dalrymple

He has, in his co-founding of the Jaipur Literature Festival (JLF), altered the cultural face of India. The modest beginning JLF made in 2006 has today blossomed into the world’s largest free literary festival, drawing people from across the globe and featuring some of the world’s greatest authors. With a vision of a platform inclusive of literature, art, and culture, Dalrymple democratized the literary discourse by giving access to literature. Annual international lineups in Jaipur, curated by him, help form a global literary community. No controversy like the Salman Rushdie affair in 2012 deterred him from making JLF the beacon of cultural exchange and free speech. Besides the festival, his prize-winning writings on Indian history enrich the literature he founded and for which he was awarded the President’s Medal by the British Academy. Dalrymple’s work has not only beautified Jaipur as a place of literature but has also contributed to the flourishing of literary festivals all over South Asia, and such a forum will be etched in the pages of books and ideas forever.

Elon Musk Vows to Bring Sunita Williams Home Before NASA’s Efforts

Elon Musk Vows to Bring Sunita Williams Home Before NASA's Efforts

NASA astronauts Sunita Williams and Barry “Butch” Wilmore have been on the International Space Station, or ISS, since June 2024. Technical problems on Boeing’s Starliner spacecraft extended their time more than initially expected on the ISS after becoming too difficult for astronauts to return back. Thruster malfunctions, a leaky helium, were some of the issues encountered with the spacecraft which made it not safe enough to take astronauts back. This, in response, SpaceX CEO Elon Musk promised the people to speed up their return using the Crew Dragon capsule after a call from U.S. President Donald Trump. The situation is an ongoing competition between Boeing and SpaceX within NASA’s Commercial Crew Program, which shows how SpaceX has implemented operational capability in crewed space missions.

Sony’s PS5 Could See a Massive Price Drop in India to Rs 30,000

Sony's PS5 Could See a Massive Price Drop in India to Rs 30,000

The gaming market in India has been experiencing tremendous growth, and Sony PlayStation 5 (PS5) has clearly been ahead of the curve. Since its launch, PS5 has always been in constant demand; however, supply constraints along with issues regarding its price have been a considerable limitation toward its wider acceptability. As of now, the standard disc version of PS5 costs almost Rs 54,990, whereas digital version is quoted to be around Rs 44,990. Now, reports indicate that Sony could scale down the deep price reduction of PS5 and cut it to Rs 10,000 to reach close to Rs 30,000 for market penetration in India, an extremely price-sensitive market. Yet, even with gaming mania soaring rapidly there, Sony is still not going to allow India business to run amok. Historically, Sony has introduced several offers of discounts like Rs 5,000 and Rs 13,000 at certain times during the sales to make the PS5 more affordable. This huge slash in the cost of the PS5 will, not only give access to many more people than it did when the product came out, but also increase growth in the market within the gaming sector, that affects gamers, retailers, and the overall dimension of the market.

Wamiqa Gabbi Rumored to Star Alongside Shahrukh Khan in ‘King’

Wamiqa Gabbi Rumored to Star Alongside Shahrukh Khan in 'King'

Wamiqa Gabbi may be the next actress to share screen space with Shah Rukh Khan in Siddharth Anand’s much-awaited action thriller “King”. She has already made stature for herself with the kind of versatility on display in films like “Khufiya” and “Jubilee”, not to forget bagging awards as an ardent Punjabi film industry artist. Maybe this will be her turning point. The movie, which has Khan acting in a double role; of a don and an under-cover agent, has quite an action and drama-filled storyline. The tentative news does not confirm any information related to the film. However, according to sources close to the industry, Gabbi, of late being successful in her films, and the director being interested in the new talent will be offered the most important part in the movie.

Sania Mirza reveals why she divorced Shoaib Malik & New Love of Her Life

Sania Mirza reveals why she divorced Shoaib Malik

Pakistani cricketer Shoaib Malik’s marriage to actress Sana Javed in January 2024 reportedly ended his previous marriage to Indian tennis star Sania Mirza. Sania, it appears, opted for ‘khula’ – an Islamic procedure where the woman seeks divorce – after allegedly learning about Malik’s extramarital affairs. The public nature of Malik’s new marriage forced her to respond, but more than that, she also had to do so because she felt the fact that Sania kept her private life strictly off-limits during her 14 years of marriage only began in 2010 and saw her son Izhaan being born in 2018 made all her efforts all the harder.

Why Nick Kyrgios is the most controversial and ill-mannered tennis player of all time.

Why Nick Kyrgios is the most controversial and ill-mannered tennis player of all time.

Nick Kyrgios is an Australian tennis player who has, without a doubt, garnered much attention for his exceptional skill on the court but also for his outrageous behavior both on and off it. Even though he won the Wimbledon finals in 2022, his career has seen too many incidents in which he grabbed attention for arguing with officials, displaying disrespect to opponents, and performing unsportsmanlike behavior. These acts have earned him hefty fines alongside scathing remarks from tennis legends, fans, and analysts. It details the most critical moments that defined Kyrgios as one of the most controversial tennis players in history.

This Indian badminton player holds the record for the most powerful smash in history.

This Indian badminton player holds the record

Indian badminton player Satwiksairaj Rankireddy smashed into the Guinness World Record book by creating the record for the fastest badminton smash on 14th April 2023. Satwiksairaj Rankireddy achieved the unthinkable speed of 565 km/h. This Malaysian Tan Boon Heong achieved the same back in 2013, achieving a speed of 493 km/h. Satwiksairaj smashed this record in the controlled environment at the Yonex factory gymnasium, Soka, Saitama, Japan. It takes a Formula 1 car close to 372.6 km/h at maximum speed to even come close to Rankireddy’s smash, making it extremely exceptional in racquet sports. This paper digs into the larger implication of the record, science behind such powerful smash, and the career as well as the partnership of Rankireddy with Chirag Shetty that has made him achieve such extraordinary feats, in addition to a wider implication in the sport itself.

Trisha Gongadi’s Historic Century Signals a New Era for Indian Cricket

Trisha Gongadi's Historic Century Signals a New Era for Indian Cricket

Gongadi Trisha, Bhadrachalam’s 19-year-old girl, has suddenly very briefly flashed into the sky as the coming Indian cricket hero. She entered the history of the game while hitting an undefeated hundred for India against Scotland on the first ever hat-trick of the century in the tournament history and brought out her brilliance as a right-handed batswoman and a right-arm leg spinner at the ICC Women’s Under-19 T20 World Cup 2025. A story of dedication by Trisha, who traveled from a small town to the national stage, in the process learning to balance a family that stayed with her side throughout her struggles, especially from her father, who made significant sacrifices to nurture this talent. It was this achievement that brought success to the Indian U19 team and encouraged thousands of girls from around the country to take up the sport with hope for women’s cricket to be bright.

iPhone SE 4 may Mark Apple’s Entry into the Foldable Phone Market

iPhone SE 4 may Mark Apple's Entry into the Foldable Phone Market

Apparently, Apple is developing the first foldable iPhone. Rumors on this indicate that the new phone will be out next year, around 2026. Perhaps its design will be like the Samsung Galaxy Z Flip-it folds horizontally-but that’s all speculative. Nothing concrete is pointing it as an iPhone SE 4 foldable. Traditionally, the line of iPhone SE has been associated with affordability and compact design. The SE 4 is likely to follow the same trend in design as previous versions, which may include a 6.1-inch OLED, and will come with the Dynamic Island feature first introduced on the iPhone 14. Foldable technology with Apple does raise certain issues such as screen durability and cost at least to an extent when compared to its closest competitor: Samsung. This could be a completely different move because of the transition that would represent introducing a foldable device under a budget friendly line like SE.

ED May Arrest Elvish Yadav for Alleged Witness Intimidation and Evidence Tampering

ED May Arrest Elvish Yadav for Alleged Witness Intimidation and Evidence Tampering

Popular YouTuber Elvish Yadav is dealing with serious legal matters related to the case of witness intimidation and evidence tampering in connection with a snake venom case. The case is associated with an allegation that Yadav provided snake venom at a rave party in Noida in November 2023. Yadav was granted bail in March 2024 and was restrained from influencing witnesses or tampering with evidence. Allegations of threats to a witness led to the filing of an FIR in January 2025, but the Enforcement Directorate now has shown interest in the case for money laundering. A situation like this brings up issues of legal accountability and integrity of judicial processes.

Rashmika Mandanna and Vijay Deverakonda Fuel Marriage Speculation with Public Appearances

Rashmika Mandanna and Vijay Deverakonda Fuel Marriage Speculation with Public Appearances

For years, South Indian film actors Rashmika Mandanna and Vijay Deverakonda have been in news and gossip for their strong chemistry on the silver screen through their movies “Geetha Govindam” and “Dear Comrade.” Their spending vacation time and family meets together brought this rumor mill to the headlines as well. Vijay responded through interviews on how he isn’t single while Rashmika subtly hinted she has an idea who her better half is. Despite keen public interest and media attention, neither has confirmed that they are engaged or are planning a wedding as of January 2025. It’s a saga representing one aspect of cultural interest in the private lives of Indian celebrities.

Nodirbek Yakubboev Apologizes to GM R. Vaishali with Flowers and Chocolate

Nodirbek Yakubboev Apologizes to GM R. Vaishali with Flowers and Chocolate

Uzbek Grandmaster Nodirbek Yakubboev during the 2025 Tata Steel Chess Tournament refused to shake hands with Indian Grandmaster R. Vaishali before the game for religious reasons. The incident sparked debate over cultural sensitivity and sportsmanship. Yakubboev would later apologize, visiting Vaishali with flowers and chocolates as an offering of peace. His explanation and gracious acceptance by Vaishali underscore the role of mutual respect in globalized sports. It calls for clear communication and cultural understanding in professional chess while turning the controversy of the moment into a lesson in unity, respect, and the human side of competitive sports.

Ubisoft’s Financial Woes Deepen with Tom Clancy and Assassin Creed’s Poor Performance

Ubisoft's Financial Woes Deepen with Tom Clancy and Assassin Creed's Poor Performance

Now the house of one time video gaming behemoth and manufacturer of famous brands like Assassin’s Creed and Tom Clancy finds itself grappling with major financial headaches. Such games as Star Wars Outlaws were underwhelming for the corporation and significant major delays on products such as Assassin’s Creed Shadows brought about steep dives in the sell of and equity value of shares. This reduced the market capitalization of the company from around $12.17 billion during 2021 to nearly $1.6 billion as January 2025. Strategic reforms in live-service and multiplayer games haven’t managed to bring up the expected profitability, increasing more financial issues further. Accrued debt and massive lay-offs, and how the company now finds itself among the buyout list with some investors like Tencent, indicates to what extent the company is behind in terms of loss. The future of the company depends on innovative game development and efficient resource management to regain its standing in the competitive gaming industry.

New Research Links Apple Watch Bands to Cancer

New Research Links Apple Watch Bands to Cancer

Recently, the University of Notre Dame found that smartwatch bands from several companies contained high levels of per- and polyfluoroalkyl substances, also known as “forever chemicals.” These substances are associated with various health issues including cancer, birth defects, and infertility. According to the researchers, the fluoroelastomer bands in Sport Band, Nike Sport Band, and Ocean Band have alarming concentrations of PFAS. The health risk exposure through the skin is likely to happen when someone is physically active. In this regard, Apple is being sued while still saying their watch bands are safe and that they will eliminate the PFAS contents in all their products. This also raises concern over PFAS in consumer goods, and therefore, it calls for more research to understand the long-term implications of these chemicals.

Krutrim AI from OLA to Outshine ChatGPT with Multilingual and Multimodal Capabilities

Krutrim AI from OLA to Outshine ChatGPT with Multilingual and Multimodal Capabilities

Ola’s Krutrim AI is the AI model made specifically for the multilingual landscape of India. It was recently launched, looking to not only understand but generate content in more than one Indian language, ultimately surpassing ChatGPT, the biggest large language models for Indian languages, with training data over 2 trillion tokens and proficiency in 20 Indian languages. Special features like voice interaction capability make it more accessible to different linguistic communities across the country. Krutrim Pro will enhance problem-solving and task execution capabilities as part of the future version and, thereby become more versatile as a tool for applications like coding assistance and educational content creation. Ola has released the model to public beta rollouts with open calls for feedback from the users in order to hone the model, indicating a commitment to perpetual improvement. Krutrim’s strategic advantages within the Indian market would be integration with Ola services and support for local businesses, making it a gateway to becoming a shining example of region-specific AI models going forward worldwide.

Chinese DeepSeek Worst in the AI Race Hindered by Inaccuracies, English Grammar Mistakes, and Privacy Worries

Chinese DeepSeek Worst in the AI Race Hindered by Inaccuracies, English Grammar Mistakes, and Privacy Worries

DeepSeek is an AI model developed in China and managed to compete with international leaders that include OpenAI’s ChatGPT. Its poor limitations hamper its integration into the world of international AI. Although DeepSeek is solid in processing the Chinese language, the AI generates too many grammatical errors when it uses the English language. Some cases have been seen whereby users were able to prove AI wrong; they even could not comprehend some given commands. This cannot help DeepSeek be used for professional or academic purposes. Besides, DeepSeek’s data management policies raise several privacy issues. It is built under Chinese data policies, which are not global standards like GDPR. All these issues collectively make DeepSeek incapable of becoming a viable alternative in the global AI market.

World Champion Gukesh Close to Clinching Tata Steel Title

World Champion Gukesh Close to Clinching Tata Steel Title

Indian chess sensation D. Gukesh, eighteen years young, is standing on the verge of winning this year’s edition of the esteemed Tata Steel Chess Tournament 2025 in Wijk aan Zee, Netherlands. Gukesh took the world championship by playing more than what the Chinese powerhouse, Ding Liren, was showing in December 2024. Gukesh has shown immense consistency during this Tata Steel tournament, nicknamed fondly the “Wimbledon of Chess.” In the first round, he outplayed Anish Giri; in the fifth round, Gukesh had outwitted Vincent Keymer. When into the tenth round, Indian Grandmaster R. Praggnanandhaa could get a peep at him but was really within his grasp. It would be a personal victory for Gukesh but a gigantic moment for Indian chess if he were to emerge victorious at Tata Steel, as any champion of today would be remembered in the style of former champion Viswanathan Anand.

Messi’s Potential Return to Barcelona Stirring Excitement

Messi's Potential Return to Barcelona Stirring Excitement

Lionel Messi is the greatest player that FC Barcelona has had, with him playing for them for 17 years and scoring 672 goals in 778 matches. His emotional departure in 2021, due to financial problems, led him to Paris Saint-Germain (PSG) before he joined Inter Miami in 2023. Recent reports suggest that Messi will return to Barcelona once his contract with Inter Miami ends in 2025. Although he could not be present at the 125th anniversary of Barcelona, he wished the club well, reaffirming his connection with the club. The potential return is complex and includes Barcelona’s financial struggles and Messi’s personal feelings. Officials and fans alike have been so friendly regarding his return, such as the legacy that the player has given the team.

Why Acharya Prashant is Targeted by Right-Wing Hindutva Extremists : Misleading Claims & Fake News On Kumbh Mela

Hatred Against Acharya Prashant

Acharya Prashant, who is known for his criticism of religious dogmas and political agendas, recently faced a vicious misinformation campaign. A fake poster was circulated which claimed that he had called the Kumbh festival superstition. The whole country erupted in anger. More than 500 spiritual books were burnt, and volunteers were attacked. Investigations proved the claim to be baseless, but right-wing media platforms amplified it. Acharya Prashant puts his work in the context of a long Indian tradition of religious reform, associating himself with the names of Buddha, Adi Shankaracharya, and Swami Vivekananda. His mission continues to bridge tradition and modernity, though not without resistance from vested interests.

Ram Charan’s ‘Game Changer’ Struggles to Secure OTT Platform Might Settle for a Peanuts

Ram Charan's 'Game Changer' Struggles to Secure OTT Platform Might Settle for a Peanuts

According to reports, the S Shankar-directed Game Changer, starring Ram Charan, is said to be facing an OTT deal crunch, and this has been attributed to the poor box office performance of the film. Despite star power and initial high expectations, the lukewarm reception and genre-specific limitations of the film seem to have deterred major streaming platforms. The digital rights were initially projected to be sold at Rs 105 crore, but reports now hint that the money may not even be a fraction of that. The said situation is an example of changing market dynamics in the Indian OTT space where ROIs and tastes of audiences dominate and raise questions regarding future OTT strategies for big-budget films.

Chinese GPU Giants Moore Threads, Biren, and Colorful Challenge Nvidia’s Dominance in India’s Laptop Market

Chinese GPU Giants Moore Threads, Biren, and Colorful Challenge Nvidia's

New competitors in Indian market: Moore Threads, Biren Technology, Colorful of China. Moore Threads is the first full-feature GPU company in China to manufacture high-performance, low-cost products based on demand for the Indian market. Biren Technology produces cheap but sturdily built laptops with general-purpose GPUs that offer excellent AI training ability. Colorful, veterans in the field of graphics card, have set up a system using experience while bringing reliable as well as performance-driven GPUs. These companies come together and would promise to help change the landscape in India’s laptops market with pricing down, boosting innovations, and growing competition.

Why OnePlus 13 Trumps Samsung Galaxy S25 Plus and iPhone 16 Plus

Why OnePlus 13 Trumps Samsung Galaxy S25 Plus and iPhone 16 Plus

OnePlus 13 is indeed a battle in the high-end smartphone market because it was able to surpass Samsung Galaxy S25 Plus and iPhone 16 Plus on many sides. Its highly hardened Ceramic Guard build and flat screen make it appealing for users who want it strong and simple. The OnePlus 13 boasts an uncompromising 6.82-inch AMOLED display with a 120Hz refresh rate and 4500 nits peak brightness, always offering the best view. That is supported by the Snapdragon 8 Elite chipset, 6000mAh battery, and 100W fast charging, for the greatest performance and endurance. Not forgetting the much-anticipated Hasselblad-co-branded triple-camera system and OxygenOS 15 customizability, with competitive pricing that made it one of the most desired gadgets among tech enthusiasts.

James Cameron “Avatar 3: Fire and Ash” in Indian Cinemas in 19 December 2025, Trailer Coming August 2025

James Cameron "Avatar 3: Fire and Ash" in Indian Cinemas in 19 December 2025, Trailer Coming August 2025

Avatar 3: Fire and Ash is scheduled to be released in Indian cinemas on December 19, 2025. The trailer will be launched in August 2025. With a budget of $250 million, it seems this movie will knock the box off with visuals, new biomes, and deep lore on Pandora. The movie will continue the journey of Jake Sully and Neytiri as they introduce the Ash People and conflicts with the hope of redemption. The focus on the environment and advanced technology by Cameron heightens the legacy of the franchise. Since Avatar 3 is going to have sequels in 2029 and 2031, it seals its position cinematically and culturally as a phenomenon.

Colossal Biosciences Plan to Bring Back Dinosaurs Using Modern Science & Gene-Editing Advances

Colossal Biosciences Plan to Bring Back Dinosaurs Using Modern Science & Gene-Editing Advances

Colossal Biosciences has led the pack of de-extinction companies and just received a record-breaking $200 million in Series C funding from TWG Global for its high-profile projects. From initially reviving the woolly mammoth, dodo, and thylacine, they have shifted their gears to the most ambitious dream: bringing back dinosaurs into the world. Colossal will change the course of evolutionary history. With cutting-edge tools such as CRISPR-Cas9 and artificial womb technologies, not to mention synthetic biology tools, it appears to rewrite everything that had passed and was previously thought to remain so. There is a greater meaning behind species revival; Colossal can help researchers in the issues of human health, agriculture, and biodiversity preservation, aside from saving the dinosaurs, which are at present still strictly theoretical.

Shahrukh Khan Rumored to Make a Cameo in GTA 6’s Cutscene

Shahrukh Khan Rumored to Make a Cameo in GTA 6's Cutscene

Rumors are doing the rounds like wildfire stating that Shahrukh Khan will make a special appearance in the much-awaited “GTA 6” from the makers of Rockstar Games. This suggests that Shahrukh Khan will feature prominently in a highly dramatic 7.5-minute cutscene where the protagonist is approached by the Indian businessman to join him in executing the said assignment that could be fatal. In this regard, this is supposed to be the most strategic move that Rockstar is doing in terms of influencing the gaming market in India as well as the international Indian diaspora as an audience through the massive leverage off Shahrukh Khan. Even though news is still unreal, it has already initiated the subsequent discussions and hype surrounding the celebrity leverage within gaming, especially concerning its cultural and commercial impact.