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Meet Cleo Abram: A Beacon of Optimistic Tech Journalism

Cleo Abram is a shining example of how passion, curiosity, and dedication can create engaging, shareable, and impactful content. Her success is a testament to the appeal of her content and the effective strategies she employs.

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Aashish Verma

7/4/20242 min read

Celebrating Cleo Abram: A Beacon of Optimistic Tech Journalism

Introduction to Cleo Abram

Cleo Abram is an Emmy-nominated independent video journalist who has made a significant impact with her show, Huge If True. Known for its positive outlook, the show explores technology in a way that helps viewers understand the world and envision hopeful futures. Before going independent, Cleo was a video producer for Vox, where she contributed to popular series like Explained on Netflix and hosted shows such as Answered and Glad You Asked.

The Journey to Independence

In 2022, Cleo Abram left Vox to start her own online series, joining the ranks of journalists who have shifted from traditional media to social media platforms. Her decision has proven successful, as she has garnered 1.4 million followers on TikTok and 2.59 million subscribers on YouTube. Her sleek, well-researched videos focus on "optimistic science and tech stories," quickly making her a respected figure in her niche.

Why Cleo Abram’s Videos Stand Out

1. Carefully-Selected Stories

Cleo focuses on technology and science stories that appeal to a wide audience. Her videos address common questions, like "How deep is the ocean?" and cover breaking news on AI, scientific discoveries, and technological advancements.

2. Engaging Storytelling Techniques

Cleo's storytelling ability is a key factor in her success. Her scripts are crafted to grab attention with genuine enthusiasm, avoiding clickbait while delivering engaging content.

3. Unique Visual Style

Her consistent visual style, characterized by direct-to-camera segments, bold animations, graphs, and textual elements, makes her videos instantly recognizable.

4. Thorough Research

Despite not having a formal journalism education, Cleo's meticulous research adds to her credibility. Each video is thoroughly investigated, ensuring accuracy and trustworthiness.

5. Broad Audience Appeal

Cleo has a knack for making complex topics accessible and entertaining. She simplifies subjects like quantum computing, making them easy to understand and engaging for a broad audience.

The Secret to Cleo Abram’s Success

Cleo Abram’s ability to connect with her audience is rooted in several key practices:

- Passion for Topics: Her genuine interest in the subjects she covers brings authenticity to her content.

- Human Curiosity: She taps into the natural curiosity of her audience, making even niche topics relatable.

- Unique Style: Cleo’s distinct storytelling and visual approach set her apart from others.

- Accessibility: She makes complex topics understandable without oversimplifying them, using clear examples and avoiding jargon.

- Thorough Research: Investing time in research ensures her content is accurate and trustworthy.

Cleo Abram’s videos regularly achieve millions of views, with her most popular YouTube video, "Quantum Computers, explained with MKBHD," reaching 7.5 million views. Her success is a testament to the appeal of her content and the effective strategies she employs. Cleo Abram is a shining example of how passion, curiosity, and dedication can create engaging, shareable, and impactful content.