Ashneer Grover’s entrepreneurial journey, characterised by the phenomenal growth of BharatPe and its eventual failure through CrickPe, teaches the reality of sustainable leadership. After co-founding BharatPe, Ashneer Grover had to resign in 2022 after charges of financial misconduct. Though he attempted to rebrand himself by incorporating new ventures such as CrickPe, the fantasy cricket app failed to gain traction, plagued by technical issues and a sparse customer base. Critics held that Grover’s confrontational style of leadership and his lapses in ethics were huge reasons for his fall. The story of Grover offers ample lessons about integrity, adaptability, and the challenges of successful sustainability in startups.