Campa Cola, the Indian soft drink brand brought back to life by Mukesh Ambani’s Reliance Industries, will apparently sue Coca-Cola for anti-competitive practices. Apparently, the case is on the grounds that Coca-Cola is not allowing the retailers to sell other soft drinks in the company-provided refrigeration units. This kind of exclusivity has been under scanner all over the world, and cases in Europe and Greece have resulted in fines and promises to ensure fair competition. This paper will discuss the possible legal fight under India’s Competition Act, 2002, its implications for market competition, the growth of new players like Campa Cola, and consumer impact. The role of enforcement of competition laws is invaluable in ensuring a fair, dynamic marketplace.