Singham Again, which minted the moolah till yesterday, has thus taken the total domestic collection to Rs 164 crore. Once again, it stands higher than Bhool Bhulaiyaa 3’s Rs 148.50 crore. Industry experts, however, reckon most such collections happen through corporate and bulk bookings, and therefore hide the true affinity for the film by the people.
The corporate booking phenomenon relating to Singham Again and Bhool Bhulaiyaa 3 has raised very relevant questions concerning the future of India’s film industry. Where as the bulk bookings may create impressive opening box office, they are not translating to the viewership. Long term effect of such a practice is going to play a negative role in developing trust in the audience for cinema and market integrity too. Thus, transparent reporting combined with quality content shall decide the sustainability of success at the box office.