Why Honor Smartphone Failed in India and Will Leave Soon
Once the most prominent smartphone brand in India, Honor is to be out of the market as it faces several key challenges. These include the highly competitive market from well-established brands like Xiaomi, Vivo, and Realme; it could not overcome the effects of the Huawei ban; and strategic missteps in marketing and distribution. It tried to re-enter through local manufacturing incentives, but Honor could not grab a sizeable market share in India. Moreover, the changing consumer preferences for premium devices and the market dynamics with the COVID-19 pandemic have also affected Honor’s success in the region. After-sales support will continue for existing customers