Jaguar Cancelled Their New Logo After Social Media Backlash
Jaguar has killed its new minimalist logo after an uproar on social networks. The brand, as it embarks on a journey of electrification, deemed the new look unoriginal and not enough related to the original. However, public pressure, coupled with ongoing challenges in the competitive environment, forced the company into restoring the historic leaping cat logo. The change has proven that the power of public opinion should be accounted for and innovation and heritage are a delicate mix. The company now aims to refocus on its electric vehicle ambitions.