Ranveer Allahbadia, who is known as BeerBiceps, first came into prominence with the podcast called The Ranveer Show (TRS). This podcast is meant to be inspiring conversations with thought leaders and celebrities. It used to reach very large audiences; however, lately, viewership has dwindled to an average of 30,000–50,000 views per episode, as compared to a peak of 500,000 viewers. These factors include market saturation, content fatigue, and short-form content. Allahbadia is optimistic, with a quality over metrics approach, experimenting with ideas such as Hindi episodes and niche topics to try to revive TRS. His story is an example of sustaining digital success in a very competitive landscape.