The TechBurner Anarc smartwatch, marketed as innovation plus affordability, is besieged by bad word-of-mouth for not living up to customer expectations. Complaints range from HiSilicon chipset usage linked to China’s Huawei whereas during sales, the focus was on Indian ingenuity. Suspected use of RTOS on the budget Chinese-style smartwatch, irregularities in its build quality, and totally inadequate after-sales support further threatened to nullify the experience. Customers also criticize for the lack of transparency in the sourcing and overperformance claims. This controversy reflects one of the risks encountered by creator-led brands in a competitive market: balancing hype with quality.”.