TechBurner Anarc Smartwatch Has Huge Customer Dissatisfaction Because of This
This item is promoted as a premium yet affordable smartwatch. The content creator, Shlok Srivastava (TechBurner), promotes this product and recently received much criticism from customers. The main issues are with transparency, quality, and performance. Let’s dive in.
Promised Specs vs. Reality
The Anarc smartwatch, introduced to the market as an innovative product with the chipset HiSilicon, AMOLED display, and sleek, durable design, was later on complained about as many users expressed their concern over its components’ origin, especially the processor.
The chipset is manufactured by HiSilicon, a Huawei subsidiary, which is also a Chinese firm. Though the company has a past track record of producing quality processors, many Indian consumers are turned off, having been sold on “Indian ingenuity” with only some subtle referencing to Chinese parts.
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Furthermore, where the HiSilicon chip was prominently marketed in terms of power, a number of reviewers suspect that it is running just the basic RTOS – that same one that many budget Chinese smartwatches use.
As such, an RTOS has very limited multitasking capabilities along with sophisticated app integrations; thus, whether this watch can live up to higher-end models like WearOS remains questionable.
Software Snafus and User Experience
Early adopters also have experienced problems in terms of software performance, fitness tracking inaccuracies, and UI navigation lags. Critics say these problems are compounded by poor hardware optimization and use of the RTOS.
After hyping up the watch as one for the fitness geek and technophile alike, the product falls woefully short of its promises and leaves users sorely disappointed.
Build Quality and Design Error
The smartwatch from Anarc boasted very hard promotion for its octagonal design. However, the durability and overall build quality were raised as concerns by several customers.
For one, the stainless steel body, despite that, bore scratches and faster wear than expected among some users. Other issues mentioned in the entire product include inconsistency in finish and issues with the back cover, which is made using an injection molding technique (IML).
Transparency Concerns
The major argument against the watch is the incomplete transparency on its manufacturing process and component sources. An emphasis on local ingenuity seemed at odds with dependence on imported parts.
The marketing campaign also portrayed Anarc as a game-changer in the Indian smartwatch market, placed at an expensive ₹6,999 to ₹7,499. What the customer wanted was a product which essentially performed or had features enough to justify the charge, which it does not seem to deliver in the Anarc.
After-Sales Service and Support
The after-sales service also received various criticisms from the users. Many reported difficulties in accessing customer support and getting timely resolutions to their concerns. Complaints on faulty units and software bugs are met with delayed or ineffective responses, making things worse.
Broader Implications
The backlash against Anarc highlights a critical challenge for creator-led brands. While leveraging personal branding and a strong social media presence can drive massive sales initially—the Anarc sold over ₹3 crore worth of units within 24 hours of launch—it also sets high expectations.
Any perceived gap between marketing claims and product performance can lead to significant reputational damage.
The TechBurner Anarc smartwatch is ambitious in intent, but issues run the gamut from questionable sourcing practices to deficient software and a lack of quality support.
Such failures remind us of the importance of enhancing the transparency of testing before launching products.
This episode is an excellent learning curve for influencer-led brands that try to merge creativity with consumer trust. Customers need to remember and learn to research properly before buying into the hype created by heavily marketed products.
