The electric vehicle market is booming in India. A number of companies have now emerged to launch new models that might catch the fancy of the public in search of a more sustainable mode of transport.
Two newcomers to the SUV electric vehicle segment are the Tata Curvv EV and the Hyundai Creta Electric, which might attract buyers by their novelty. While both deliver very, very good value, in terms of technology and performance, Tata Curvv EV does stand out among the lot.
Here’s an in-depth comparison to help know what to expect for those who might purchase it.
Design and Aesthetics
The Tata Curvv EV is a statement of modernity. Sharp lines, futuristic LED lighting elements, a coupe-like roofline, and an aerodynamic profile make it a head-turner.
Tata’s designers have clearly focused on attracting younger, eco-conscious buyers who value a bold aesthetic.
The Hyundai Creta Electric remains largely similar in terms of design vocabulary to its ICE equivalent. It is something that is totally familiar and accepted in the Indian market but does not look anything new or bold like the Curvv EV will.
It is something that modern, ahead-of-the curve customers would be better served by Tata’s effort.
Performance and Range
For Indians, performance and driving range would be the most important considerations at the time of purchase, particularly for long-distance travelers.
The Tata Curvv EV will be a very strong performer in such areas with a good 400-500 km range on every charge, provided by the excellent battery packs along with cutting-edge energy management systems.
Therefore, it does deliver a very involving driving experience with a power-packed motor that gives out smooth power supply.
The Hyundai Creta Electric is going to be a close competitor but will have a slightly lower range of 350-400 km per charge. That difference might make all the difference for the range-anxious buyer.
Fewer charging stops are guaranteed by the Curvv EV’s superior range, making it more practical for highway journeys.
Technology and Features
In fact, impressive in technology terms, the Curvv EV offers a much larger and higher-resolution digital cockpit, with navigation, entertainment, and all information relevant to the EV on the screen for easy access, advanced connected car features, OTA updates, and eco-driving insights that make the ownership an experience.
The Hyundai Creta Electric does not lack much in its package of features like a touchscreen infotainment system and connected car technology.
However, as an innovator for the Curvv EV, it lags behind. Tata can present a futuristic immersive tech experience with a fair lead over competitors.
Interior and Comfort
Inside, the Tata Curvv EV provides room for high-class materials, good ergonomics, and deliberate design as an airy cabin that can help to provide quality comfort to its drivers and passengers.
Furthermore, Curvv EV has good space for cargo and flexible reconfigurations ideal for families who often travel very long distances or those who transport people frequently.
The Hyundai Creta Electric, while keeping the practicality of its ICE variant, lacks the same degree of interior refinement.
The materials and design seem more conventional compared to the Curvv EV’s upscale and modern approach. For those who value comfort and sophistication, the Curvv EV is the better choice.
Price and Value for Money
Tata Motors has marketed its EVs with the message that they are value for money while still fitting in lots of features.
And Curvv EV does that also. Starting at ₹20-25 lakh, it delivers good value given the range, features, and design.
This car, the Hyundai Creta Electric, would command a price upwards of ₹25-30 lakh. That would take it well beyond the reach of most of these buyers.
With all-around comprehensive features on board and at a price point that competes, it appears to be a very good value for money.
Support and Charging Infrastructure
One of the biggest positives with Tata Curvv EV is the heavy-duty charging infrastructure with Tata Motors. Behind the fast-charging stations across India set by the company stands Tata Power.
Also, Tata’s after-sales service for the EVs have been pretty great, hence trouble-free ownership.
Hyundai is doing well in the EV infrastructure, but Tata is still way ahead of them. This is a huge difference and can really affect the convenience of owning an EV, especially in semi-urban and rural areas where charging facilities are still scarce.
Safety Features
One area on which Tata Curvv EV stands out will be safety. Every time, Tata Motors comes looking to engineer a rugged vehicle crash tested and made fit to tackle what’s hurled at it.
So many more safety features lined up with the Tata vehicle-safety nets at multiple junctures such as multi-airbags, ESC or electronic stability control 360-degree cameras, advance driver assistance, featuring ADAS.
While the Hyundai Creta Electric will also have safety features, it is a proven fact that Tata vehicles are very safe, which in turn gives the buyer more confidence.
The build quality of Tata cars is generally sturdier and, as such, has better safety ratings. This might become a deciding factor for families.
Environmental Impact
While both the cars work towards sustainability, it is through reduced tailpipe emissions. However, Tata Motors moves ahead of its counterpart by working towards using sustainable materials and taking up green manufacturing.
Curvv EV is one of the big plays that makes up Tata’s bigger play by reducing its carbon footprint and helping with sustainable mobility; this is exactly what buyers, who care for the environment, are looking out for.
Hyundai’s global sustainability efforts are commendable, but its localized initiatives in India are not as visible or comprehensive as Tata’s.
Buyers looking to support a homegrown brand with a strong commitment to sustainability may find the Curvv EV more appealing.
In any case, the Hyundai Creta Electric could only be a challenge for the Tata Curvv EV only if several grounds are considered.
In comparison with that, the Tata Curvv EV is standing at the top where the aspects of striking modern design, better mileage range, advanced technology, competitive price, and a good charging infrastructure are taken into consideration.
While the Hyundai Creta Electric does a pretty good job on performance and familiarity, it lacks the guts of innovation and value proposition that the Curvv EV boasts.
Buyers should weigh their specific needs, but for those seeking a stylish, future-ready electric SUV with unmatched practicality, the Tata Curvv EV is undoubtedly a better choice.
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