Mumbai, October 10, 2025: India’s largest curated writer–producer marketplace, Frame Your Idea (FYI), concluded its most successful edition yet at FICCI Frames 2025, marking a defining moment for India’s creative ecosystem.
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Over 3,233 meetings took place across two days between 450+ writers and 75+ leading producers, studios, and platforms, including Dharma Productions, Excel Entertainment, Aamir Khan Productions, Netflix, Amazon Prime Video, YRF, Red Chillies, Applause Entertainment, Emmay Entertainment, Drishyam Films, and Irani Movietone, among others.
Hosted at Fairmont Mumbai, the Silver Jubilee edition of FICCI Frames celebrated 25 years of advancing India’s media and entertainment landscape with FYI emerging as its most dynamic initiative, built on structured access, dignity, and opportunity for storytellers.
A Collaboration of Creative Forces
The 2025 edition of FYI was supported by a coalition of like-minded community partners:
- IFTDA (Indian Film & Television Directors’ Association)
- Writers’ Ink Institute
- Kashish Pride Film Festival
Together, these partners helped FYI expand its reach and representation, ensuring that every voice regardless of background, language, or identity, found space to be heard.
“Writers want this, but producers need this.”
Boman Irani, Actor, Filmmaker, and Founder – Irani Movietone, said:
“Writers want this, but producers need this. FYI is not just a platform; it’s a wake-up call to the industry to listen, to engage, and to find the next wave of original voices. It’s heartening to see FICCI build this ecosystem of trust and structure that both sides of the table desperately need.”
“A platform that builds bridges between creators and decision-makers.”
Leena Jaisani, Deputy Secretary General, FICCI, shared:
“Frame Your Idea has become one of FICCI’s most meaningful initiatives, one that builds real bridges between creators and decision-makers. Over the years, we’ve seen writers find producers, producers find projects, and India’s storytelling culture grow stronger through this dialogue. The Silver Jubilee edition of FICCI Frames was the perfect stage for FYI’s most ambitious edition yet.”
“FYI embodies what the Indian M&E industry stands for — collaboration and courage.”
Ashish Kulkarni, Chairman, FICCI AVGC & XR Forum, said:
“FYI is a powerful reminder that the media and entertainment industry thrives on collaboration, courage, and creative empathy. It’s encouraging to see so many producers open their doors to new voices and diverse stories. As India’s creative economy expands, FYI will continue to be a catalyst for discovery and inclusion.”
“The creative energy at FYI this year was electric.”
Munjal Shroff, Vice-Chairman, FICCI AVGC & XR Forum, noted:
“The creative energy at FYI this year was electric. To see over 3,000 one-on-one meetings happen with focus and enthusiasm under one roof — that’s extraordinary. FYI 2025 proved how structure and heart can coexist beautifully in the creative process.”
“This wasn’t just about meetings’ it was about hope.”
Viraf Patell, Actor, Writer, and Creative Director – FICCI Frame Your Idea, shared:
“We had 3,233 meetings, but really, it was about hope, writers showing up with stories that mean something to them, and producers taking the time to listen, hoping to find their next big idea or screenplay. Frame Your Idea was built to restore dignity and access for writers, and this year, it truly felt like those walls came down. I’m deeply grateful to every producer, writer, community partner and volunteer who made this movement possible.”
About Frame Your Idea (FYI)
Launched in 2015 as part of FICCI Frames, Frame Your Idea is India’s only curated B2B marketplace connecting writers with producers, studios, and platforms across film, television, OTT, animation, and documentary. Over five editions, FYI has enabled more than 9,000 meetings between creative talent and industry leaders, helping new voices find their place in India’s storytelling landscape.
Producers at FYI 2025
(Full list follows for reference; inclusion subject to editorial discretion)
Aamir Khan Productions
AGPPL (Ashutosh Gowariker)
Alchemy Films (Siddharth P Malhotra)
Antimatter Productions
Applause Entertainment
Balaji Studios
Banijay Asia
Bombay Fables
Chalkboard Entertainment
Chrome Pictures Media LLP
Collective Artist Network (Artist & Writers & Director Reps)
Dharma Productions
Dreamiyata Entertainment (Ravie Dubey & Sargun Mehta)
Drishyam Films (Manish Mundra)
Earthsky Pictures (Ashwiny Iyer Tiwari)
Edit II (Binaiferr & Sanjay Kohli)
Eka Entertainment / The Creative Tribe (Viral Shah, Gujarati)
Emmay Entertainment (Nikkhil Advani)
Endemol Shine
Excel Entertainment
FilmKaravan
GoodKarma Films (Sandeep Kewlani)
Gowariker Pictures (Ashutosh Gowariker)
Graphiti Multimedia (Munjal Shroff)
Hats Off Productions Ltd (JD Majethia)
Hope Productions Private Limited (R. Balki)
House of TeeGee (Tanvi Gandhi)
In10media Pvt Ltd
Irani Movietone (Boman Irani)
Jay Vitra (Manoj Nandwana)
JioHotstar
Juggernaut Productions
Jungle Book Studio (Gaurav Dhingra)
Junglee Pictures Ltd
Luv Films (Luv Ranjan)
Mad Man Pictures Pvt Ltd (Madhu Mantena)
Maddock Films
Matrix (Artist & Writers & Director Reps)
Mountain River Films
MTV (Jiostar)
Mumtaz Saba Creations
Neela Telefilms (Asit Modi)
Netflix India
Panorama Films
Platoon Films (Shiladitya Bora)
Prime Video Amazon
Puja Films (Jackky Bhagnani)
R.A.T Films (Ruchi Narain)
Rajkumar Hirani Films LLP
Ramesh Sippy Entertainment
Red Chillies Entertainment
Reliance Entertainment
Roshan Abbas Productions
Roy Kapur Films
Sony LIV
Soul Sutra (Manasi Parekh & Parthiv Gohil, Gujarati)
Studio Virtual Bharat (Bharat Bala)
Swastik Productions Private Limited (Siddharth Tewari)
Thirty Nine by Six (Neha Kaul)
Tiger Baby Films (Zoya Akhtar, Reema Kagti)
Tips
True Story Films (Hansal Mehta)
Tulsea (Artist & Writers & Director Reps)
TVF
Video Palace (Nanik Jaisinghani, Marathi)
Warner Bros. Discovery (Animation)
White Hill Studios (Sunny Sidhu, Punjabi)
Wiz Films (Wizcraft)
Yash Raj Films Private Limited
YAY Animation (Sony Pictures Networks India)
Zee5
Zee Studios
Day 1 Pics Link: https://photos.app.goo.gl/afrJvx88F6M2qyXX6
Day 2 Pics Link: https://photos.app.goo.gl/9M4FbfPTM22BFtE6A
For media queries:
FICCI FYI – Usha Thomas (+91 98213 82227) | Linkedin I [email protected]
FICCI Frames – Mandeep Yadav (+91 99990 94156)
