Rohit Sharma and Virat Kohli Spent Crores Per Year on their Image Management and PR
Off and on the ground, two India’s most cherished players, namely Virat Kohli and Rohit Sharma, in reality have shaped major impacts on field experience and amassed some sizeable brand value through sheer personal branding efforts out of their domain.
Right in the nucleus is their professionalism associated with quality investment in outsourcing such PR activity work. Though the figures related to the PR spends by both the contestants are unknown, analysis of the PR industry in India would provide some idea of the costs and benefits that have accompanied such services.
Average Cost of PR Services in India for Popular Celebrities
PR agencies in India provide different services like media relations, crisis management, social media management, and event planning. The charges will depend on the reputation of the agency, the scope of services needed, and the profile of the client.
In the case of a high-profile celebrity client, retainer fees can go as high as INR 50,000 to several lakhs per month. The more detailed the PR campaign involving media outreach at a national level and digital marketing, the more the amount is likely to be.
This also means a person like Sharma or Kohli can spend a few crores every year on his PR. In fact, such an investment runs into a myriad of activities- managing media appearance, brand endorsements, and general public image-building.
Factors Leading to PR Cost
Numerous factors account for PR costs for the celebrities of the stature of Sharma and Kohli:
1. Range of Activities of PR: A wide range of activities are handled by PR teams, such as achieving media covers, social media strategy management, and coordination with public appearances.
2. Staff Size of the PR: A whole team is needed for looking after such high-profile personalities. This comprises experts like a publicist, a social media manager, a crisis communication specialist within this team.
3. Number of Engagements: Regular media engagement, involvement in ad campaigns, and public functions require continuous PR service.
4. Crisis Management: Handling controversy or adverse publicity often calls for swift action and more effort and strategic thinking.
Advantages of a Good PR Team for Athletes
A good PR team for Sharma and Kohli has several benefits:
1. Image Building: A well-developed public image helps in enhancing the marketability that leads to very good endorsement deals and loyal fan following.
2. Crisis Management: Rapid and efficient dealing with the crisis or adverse media coverage will help protect the image of the athlete.
3. Brand Endorsements: Positive public image can get premium brand endorsement, which would contribute the highest amount towards the income of the athlete.
Role of Social Media and Digital Marketing in Celebrity PR
Social media today is the hallmark of any celebrity’s public image in this digital age. The PR teams source content, interact with fans, and regulate perception of their celebrities on Instagram, Twitter, and Facebook.
For instance, Virat Kohli has more than 271 million followers on Instagram, and that makes his online presence a significant part of his brand.
Effective digital marketing techniques enable athletes to directly reach out to their targeted audience, present endorsement opportunities, and keep them abreast with the ever-changing digital scenario.
Case Studies on Successful PR Campaigns
Although proprietary PR campaigns conducted for Sharma and Kohli are unknown, other celebrities’ PR techniques provide insight.
1. Priyanka Chopra: Her PR team has worked effectively in bringing her from a Bollywood actress to a Hollywood icon, enhancing her international appeal while attracting high-profile endorsements.
2. Deepika Padukone: She has built a fantastic brand after a well-thought-out PR strategy, endorsing some of the biggest companies and having an excellent level of public exposure.
Though the actual PR expense of Rohit Sharma and Virat Kohli is unknown, sure thing is that it costs them lots of money to create and maintain their public persona.
Besides augmenting their marketability and potentials for endorsement, such investments ensure continued engagement of their fans and positive legacy rather than memory of athletic achievements alone.
On and off the field, two of India’s most celebrated cricketers, Rohit Sharma and Virat Kohli, have made enormous impacts on the field and have built substantial personal brands off it.
Central to maintaining and enhancing these brands is their investment in professional Public Relations (PR) services. Although figures regarding the PR expenses incurred by the two are not known, an analysis of the PR industry in India offers some insight into the possible costs and benefits that surround such services.
Average Cost of PR Services in India for Popular Celebrities
PR agencies in India offer a variety of services, such as media relations, crisis management, social media management, and event planning. These agencies’ service fees differ in terms of agency reputation, the scope of service requirements, and client profile.
The monthly retainer fees of some celebrity clients who have very high profiles run from INR 50,000 to a few lakhs. More inclusive PR campaigns involving extensive media reach all over the country and extensive digital marketing services charge higher service fees.
This also means that a person like Sharma or Kohli can spend several crores every year on his PR. In fact, such an investment runs into a myriad of activities- managing media appearance, brand endorsements, and general public image-building.
Factors Leading to PR Cost
Several factors contribute to PR costs for the celebrities of the stature of Sharma and Kohli:
1. Scope of Services: Their PR teams manage a wide array of tasks, from securing media coverage to overseeing social media strategies and coordinating public appearances.
2. Size of the PR Team: Managing the public image of such high-profile individuals requires a dedicated team of professionals, including publicists, social media managers, and crisis communication experts.
3. Number of Engagements: Continuous media engagement, advertisement campaigns, and public event participation necessitate constant PR assistance.
4. Crisis Management: The management of controversies or negative publicity demands prompt action and usually involves more resources and strategic planning.
Advantages of a Good PR Team for Athletes
A good PR team for athletes like Sharma and Kohli has many benefits:
1. Image Building: Well-developed public image will develop marketability that will give very good endorsement deals and a loyal fan following.
2. Crisis Management: Prompt and effective management of the crisis or negative media coverage will ensure protection of the image of the athlete.
3. Brand Endorsements: Positive public image can command premium brand endorsement, which would generate the highest amount towards the income of the athlete.
Role of Social Media and Digital Marketing in Celebrity PR
Social media platforms are today the flagship of any celebrity’s public image in this digital age.
The PR teams draw content, connect with fans, and govern perceptions of their celebrities across Instagram, Twitter, and Facebook. For instance, Virat Kohli has more than 271 million followers on Instagram, and that makes his online presence a significant part of his brand.
Effective digital marketing strategies enable the athletes to reach their target market directly, promote endorsements, and keep pace with the everchanging world of digital.
Case Studies of Effective PR Campaigns
Although the specific PR campaigns for Sharma and Kohli are not provided, an analysis of other popular celebrity PR campaigns has been insightful:
1. Priyanka Chopra: She has managed her transition from Bollywood to Hollywood through effective PR management, further repositioning herself as an international star, attracting even high-end endorsements.
2. Deepika Padukone: Having followed a very well-chalked-out PR strategy, she has managed to build an excellent brand that endorses some of the largest companies and possesses a phenomenal level of public exposure.
While the exact PR expenditure of Rohit Sharma and Virat Kohli is not known, it is evident that huge investments are made to build and maintain their public images.
These investments not only enhance their marketability and endorsement potential but also ensure sustained fan engagement and a positive legacy beyond their athletic achievements.
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